Our Story

We built this because
we lived the problem.

Every module came from real work.

Over 13 years and 30+ industries, a pattern showed up everywhere. Smart, motivated, values-driven people doing incredible work — and their marketing wasn't telling the story. Not because they lacked talent. Because nobody had given them the foundation, in the right order, with the right support.

7cohorts

Run live before the platform was built

100%

Recommendation rate — documented

9+

Industries validated

$4.9K

Max price paid per live cohort

The Origin

It started with an
impossible workload.

And a choice to figure it out anyway.

Alexandra Toombs started her career marketing live music venues in New York City. Running campaigns for 300+ events a year — high-volume, high-pressure work that built her instincts fast. The only way the math worked was if she built a system. So she did.

"I always worked smart and hard. I wanted marketing to be done well, to be efficient, and to produce what we needed it to produce — with the least amount of strained effort. That philosophy is baked into every module of this platform."

Alexandra Toombs

That system became her edge. She refined it across more than 30 industries — financial coaching, adventure guiding, sustainable fashion, wellness, retail, and more. In 2021 she turned it into a live program called Marketing Mapped Out and ran it for seven cohorts. Every single person who went through it recommended it.

That is not a marketing claim. That is documentation.

Then she moved into consulting — taking the same frameworks deeper into organizations, training teams, building strategy at scale. The dream the whole time was to build the software. To make the system accessible to anyone, anywhere, at any stage. She was waiting for the right person to build it with.

AT
Alexandra Toombs
Founder & CEO, Marketing Mapped Out
Industries Served
Wellness & health
Financial coaching
Creative services
Fitness
Coaching
Product businesses
Nutrition
Adventure guiding
Retail
Consulting
Sustainable fashion
Live music & events
Credentials and Experience
Why This Exists

We have always worked
with people building
something that matters.

Their marketing just wasn't keeping up.

Over and over, the same pattern: smart, motivated, values-driven people doing incredible work — and their marketing wasn't telling the story. Not because they lacked talent. Because nobody had given them the foundation, in the right order, with the right support.

Financial coaches helping women climb out of hundreds of thousands of dollars of debt. Vegan café owners bringing plant-based food to communities that had none. Recreation facilities making sure kids could swim safely. Clothing designers building for every body, in sustainable materials.

People with a mission and a vision who just needed their marketing to match their conviction.

That is who this platform is for. Marketing, done right, is not a burden. It is how your work finds the people it was meant to find.

Wellness & health Financial coaching Creative services Fitness Coaching Product businesses Nutrition Adventure guiding Retail Consulting
What We Stand For

Four things we
will not budge on.

01

People first.

Behind every business is a person with a reason. We are here for that person. Their clarity, their confidence, their growth — that is the point.

02

We build systems, not shortcuts.

Marketing is not a hack. It is a skill with a learning curve. We respect that curve. We teach the foundations that make everything else make sense.

03

You own what you build here.

Every deliverable exports to your tools. Your Google Drive. Your Canva. Your email platform. If you leave, your work leaves with you. We will never hold your strategy hostage.

04

No one succeeds alone.

We do not gatekeep knowledge. We do not create scarcity where there is none. This platform succeeds when the people using it succeed. That is the only success metric that matters.

The Team

Built by people who
have lived the problem.

Not consultants who write about it from the outside.
Alexandra Toombs
Founder & CEO

Alexandra
Toombs

She built the system first,
then the software.

Alexandra spent 13 years building marketing systems for organizations that couldn't afford to waste a single hour. She marketed live music venues running 300+ events a year while maintaining a full client roster of small businesses. The only way the math worked was if she built a system that scaled her time without burning her out.

That system became her edge. She refined it across 30+ industries. In 2021 she turned it into a live program called Marketing Mapped Out and ran it for seven cohorts. Every single person who went through it recommended it.

Credentials and Experience

She holds an MBA in Sustainable Innovation from the University of Victoria, has raised over $7M in capital campaigns and sponsorships, and has consulted for organizations across North America. She is the CMO of GMTech, an AI software development company. She is building this platform because she has lived the problem it solves.

Bennett Bakke
CTO

Bennett
Bakke

25 years of shipping things
people forget are technology.

Bennett has been building for the web since 1999. He was part of the team at Sony Music Digital Media Ventures that built Keyhole — the mapping platform acquired by Google that became Google Earth. He helped launch Intertainer, the first widely available video-on-demand service in the US, years before Netflix streaming existed.

1999
Keyhole — Sony Music Digital Media Ventures
Mapping platform later acquired by Google and became Google Earth.
Early 2000s
Intertainer — First video-on-demand in the US
Launched before Netflix streaming. Proved the model before the market was ready.
2010s
Enterprise infrastructure at scale
Security UI at Vectra Networks. Mobile banking at Wells Fargo. Infrastructure at Opswerks.
2023
Founded GMTech — AI model comparison platform
Exhibited at Web Summit Lisbon. Leads all platform development for Marketing Mapped Out.

Bennett does not build products that feel like software. He builds products that feel like they were designed for the person using them. He has never stopped learning. He has never stopped shipping. And he has spent 25 years proving that the best technology is the technology you forget is there.

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YOUR
MARKETING
SYSTEM

is waiting.

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