Our story

We built this because we lived the problem.

Every part came from real work.

Over 13 years and 30+ industries, the same pattern kept showing up. Smart, values-driven people doing great work, and their marketing wasn't telling the story. Not for lack of talent. Nobody had ever handed them the foundation, in the right order, with the right support.

13 yrsMarketing in the trenches, across 30+ industries
7Live cohorts run before a single line of platform code
100%Recommendation rate across every cohort
$7M+Raised in capital campaigns Alex has led

In 2019, we rewrote small business marketing.

The result? A system built from real client work, refined through seven live cohorts, and handed to you in the right order: Clarity, Branding, Website, Email, Social, Analytics, Workflows, Maintain.

Your Builds
✓Clarity
✓Branding
●Website
Email
Social
Analytics
Workflows
Maintain

Our Story

Years spent actually doing the work — with real clients, in the room — before any of it became a platform.

Scroll to explore
2011
Alex starts in marketing
Live-music campaigns for 300+ events a year. High-pressure work that taught her fast what moves people.
2019
Toombs Creative founded
Alex incorporates the agency that would grow across 30+ industries.
2021
First MMO cohort runs live
The curriculum proven in the room, with real business owners paying to be there.
2024
Seven cohorts in, all recommend
A 100% recommendation rate. The system was no longer a theory. It was proof.
2025
Partners with GMTech to build
A proven curriculum meets an engineering firm shipping web products since 1999.
Now
Building the platform
Turning seven cohorts of proof into a system anyone can run themselves.
The founder

Alex Toombs

Alexandra Toombs, Founder and CEO

I've always worked smart so I could live fully. I wanted marketing done well, efficiently, and producing what we needed it to produce, with the least amount of strained effort. That philosophy is baked into every part of this platform.

Work smart. Play hard.

13 years of real marketing work. Seven live cohorts. One platform.

Alex started in live music marketing, running campaigns for more than 300 events a year. It was high-pressure work that taught her fast what moves people. A month driving through Australia and New Zealand shifted something, and she incorporated Toombs Creative in 2019, then moved to British Columbia for an MBA in Sustainable Innovation.

Toombs Creative grew into a network across 30+ industries, while she led capital campaigns that raised more than $7 million and became CMO at GMTech, where she saw firsthand what a serious engineering team could build. Seven cohorts of Marketing Mapped Out later, every one recommended it. So she partnered with GMTech to build the platform, bought a van, loaded up her dog Toby, and spent six months proving the model before landing in Port Townsend, Washington.

Email Alex Find Alex on LinkedIn →
The build partner
GMTECH
A proven marketing system, built by a team that ships at scale.

GMTech has been building for the web since 1999 — from Keyhole, the mapping platform that became Google Earth, to the launch of Intertainer, one of the first video-on-demand services in the US, to enterprise security at Vectra Networks and mobile banking for Wells Fargo. Founded by Bennett Bakke, the firm brings the infrastructure depth MMO needs.

That breadth is exactly what MMO requires: effortless for a first-time user, with real data, AI, and Google Drive sync handled underneath. GMTech is what turns a proven system into software anyone can run themselves.

Visit gmtech.com →
Why this exists

We have always worked with people building something that matters.

Their marketing just wasn't keeping up.

Over and over, the same pattern. Financial coaches, café owners, recreation facilities, clothing designers. People with a mission who just needed their marketing to match their conviction.

That is who this platform is for. Marketing, done right, is not a burden. It is how your work finds the people it was meant to find.

01
People first.
Behind every business is a person with a reason. We are here for that person. Their clarity, their confidence, their growth. That is the point.
02
Systems, not shortcuts.
Marketing is a skill with a learning curve. We respect that curve, and teach the foundations that make everything else make sense.
03
You own what you build here.
Every deliverable exports to your tools. If you leave, your work leaves with you. We will never hold your strategy hostage.
04
No one succeeds alone.
We do not gatekeep knowledge. This platform succeeds when the people using it succeed. That is the only success metric that matters.
Why this works

A proven system, built right.

Not adjacent to the problem. Inside it.

Most marketing software is built by engineers who have never run a campaign, or by marketers who can't build the infrastructure. Marketing Mapped Out is neither — a system proven in the room by the marketer who created it, engineered into software by GMTech. The system came first. Then the software.

From the live cohorts

What clients said about the program.

These are the people the platform was built for.
“

This is more than a marketing program. It's business development from a marketing perspective. If you're in the business of making money, this is a no brainer. I feel like I'm getting a deal on all the knowledge Alex has gained.

Jessica Buckley
Mountain Mama Guiding
“

MMO is the number one reason I am on track to launch and confident with the direction of my business.

Jennifer Cawthorne
Little Egg
“

I put it to work and pretty much instantly paid it off with the new marketing tools. I was nervous to invest in myself, and I'm so glad I did.

Leah Adams
Willow + Wave
Join the waitlist

Your marketing system

is waiting.

Stop piecemealing it. Build it once, own it completely, and have something that actually runs.

Reserve your Founder's Circle spot.