Pre-seed round open Request deck

Confidential · Investor overview Pre-seed stage

The operating system small business owners have always needed.

Now it's software.

Marketing Mapped Out is an AI-guided SaaS platform that builds a complete marketing system with small business owners, step by step, module by module, then automates implementation. Seven live cohorts. 100% recommendation rate. Now scaling.

Raise

$1.5M

Stage

Pre-Seed

Break-even

Month 34

Target launch

Summer 2026

Founder's Circle cohort launching Summer 2026, 10 founding members at $97/month

The opportunity

33 million small businesses. No real marketing system.

That gap is the product.

There are 33 million small businesses in the US. The vast majority cannot afford an agency. Most marketing courses give knowledge without a system. Coaches give accountability without tools. Freelancers execute without strategy.

The tools have always existed. Nobody put them together in the right order, for the right person, at the right price.

MMO occupies a position none of these alternatives can hold: a guided, AI-powered system that does the thinking with the business owner, then runs on its own. Not a course. Not an agency. Not a template pack.

The $197/month price point is intentional. High enough to signal commitment. Low enough to be accessible to a business owner making $80K a year. It lives in the gap between a $50 course and a $5,000/month retainer.

$78B

Total addressable market

US small business marketing software and services. 33M businesses, majority unserved by existing tools.

$12B

Serviceable market

Solopreneurs and teams under 10 employees actively spending on marketing tools and education.

$480M

Initial target market

Women entrepreneurs and values-driven small businesses, MMO's highest-converting segment based on live cohort data.

The platform

Eight modules. One complete system.

Every answer saved and carried forward.

Clients move through a gated, linear sequence. Each module builds on the last. Compass, the AI thought partner, reviews their work, surfaces inconsistencies, and asks the questions they did not know to ask themselves. Everything exports to Google Drive. Clients own it all.

Context always carries forward

Every confirmed answer feeds every future module. The platform remembers what they built. Nothing starts from scratch.

Clients own everything they build

All deliverables export to Google Drive and Canva. Cancel the subscription and the work stays. No lock-in, ever.

A partner, not a tool

Compass reviews work, flags inconsistencies, and asks probing questions. It does the thinking with them, not for them.

Traction & validation

Curriculum validated. Demand proven. Now scaling.

This is not a hypothesis.

Marketing Mapped Out ran as a live cohort program for three years. Seven cohorts. 30+ industries. Every single participant recommended it. That is documented retention data from a real product with real customers who paid real money.

The platform version is the same curriculum, automated and scaled. The proof of concept is already done.

The founder has 13 years of hands-on marketing experience across more than 30 industries. The CTO has been building for the web since 1999. He helped build what became Google Earth and launched the first video-on-demand service in the US. This is not a first-time team.

100%

Recommendation rate

Across all seven live cohorts and 30+ industries. Documented, not estimated.

Live cohorts completed

Real clients, real results, real feedback. The curriculum is proven. The platform ships it at scale.

Industries validated

Wellness, financial coaching, fitness, retail, consulting, adventure guiding, and more.

What participants said

"Marketing Mapped Out is the number one reason I am on track to launch and confident with the direction of my business."

Jennifer Cawthorne

Founder, Little Egg

"Do it. This is more than just a marketing program. It's a business development course from a marketing perspective. I feel like I'm getting a deal on all the knowledge Alex has gained through her years of marketing and her MBA experience."

Jessica Buckley

Mountain Mama Guiding

"If you want to take your business seriously, you need this course. No brainer. Non negotiable. But it's a big time commitment and you need to make it a priority so that your business can scale."

AJ Schneider

Beyond the Green Coaching

Business model

$197/month. No contracts. Available 24/7.

The model compounds over time.

Single-tier subscription. Cancel anytime. Clients own everything the platform produces. The pricing was built on two principles: access and commitment. At $197/month, MMO puts high-quality strategic marketing support within reach of owners who cannot afford a consultant, a fractional CMO, or a marketing hire.

The Maintain phase keeps clients subscribed long after the build is complete, because the system is doing active work for their business every month. This is not a course that ends at Module 8. It is an operating system that runs indefinitely.

$197

Per month subscription

$2,758

LTV at 14-month retention

5.5x

LTV:CAC at $500 CAC

85%

Estimated gross margin

Active clients	MRR	ARR run rate
50 clients	$9,850	$118,200
127 clients · $25K MRR milestone	$25,019	$300,228
250 clients	$49,250	$591,000
500 clients	$98,500	$1,182,000
1,000 clients	$197,000	$2,364,000

$25K MRR is the target Series A signal milestone, projected at Month 16 under base-case assumptions.

3-year projection

Conservative. Assumption-driven. Auditable.

Built bottom-up, not top-down from market size.

Every number has an assumption behind it. Every assumption is documented.

Year 1

$14,972

$179,664 ARR run rate

Active clients76

Annual revenue$83,035

Annual costs$420,000

P&L-$336,965

Year 2

$48,659

$583,908 ARR run rate

Active clients247

Annual revenue$394,000

Annual costs$830,000

P&L-$436,000

Year 3

$116,427

$1,397,124 ARR run rate

Active clients591

Annual revenue$1,027,552

Annual costs$1,274,000

P&L-$246,448

Break-even at Month 34, 539 active clients, $106K MRR. The $1.5M pre-seed covers full runway with cash to spare. Series A target raised at $25K MRR (Month 16) to fund scale beyond break-even.

$197/month subscription; $97/month Founder's Circle rate for the first 10 clients

7% monthly churn equals 14-month average retention, supported by Mapped Out Monthly membership data

10 to 12 new clients per month in the Year 1 high-touch phase; scales to 50 to 65 per month by Year 3

LTV:CAC target of 5:1 or better maintained throughout; CAC assumed under $500

Year 1 costs of $420K: founder, CTO (platform dev included in salaries), fractional CFO on retainer, $100K marketing

85% gross margin based on SaaS infrastructure cost benchmarks

Go-to-market

High-touch first.

Paid acquisition at scale.

Two distinct phases. Phase 1 builds the proof base with people who already trust the curriculum. Phase 2 turns that proof into a paid acquisition engine.

Phase 1 · Founder's Circle through Year 1

High-touch organic

Past MMO cohort graduates as the Founder's Circle cohort, proven trust in the curriculum
Live demos and discovery calls with Alex, high conversion, direct feedback loop
Small business communities, women entrepreneur networks, niche industry groups
Alex's established organic social presence
Partner introductions from accountants, business coaches, and bookkeepers

Phase 2 · Year 2 onward

Paid acquisition at scale

Paid social on Meta, LinkedIn, YouTube, and TikTok targeting women entrepreneurs
Paid partnership program with referral fees for accountants, coaches, and service providers
Content-led SEO, marketing education targeting the awareness stage
Client success stories as a social proof engine
Affiliate program for past graduates, word-of-mouth at scale

The ask

$1.5M pre-seed.

48+ months of runway.

This raise funds the platform build, the Founder's Circle launch, and the team that takes MMO from proven curriculum to scalable product. The $1.5M covers full operations through break-even with cash remaining.

Summer 2026

Founder's Circle cohort live10 founding members at $97/month. Platform testing begins.

Month 12

76 active clients, $15K MRRCompletion rate and retention data validated.

Month 16

$25K MRR, Series A signal milestone130 clients. Paid acquisition launched.

Month 24

247 clients, $49K MRRPaid acquisition scaling.

Month 34

Break-even, 539 clients, $106K MRR$1.5M covers full runway with cash to spare.

Use of funds

Team salaries, benefits, and platform development (Year 1)	18% · $275,000
Marketing, Year 1	13% · $200,000
Ops, legal, infrastructure	5% · $70,000
Year 2 operations (bridge to traction)	42% · $630,000
Contingency reserve	22% · $325,000
Total raise	$1,500,000

Platform development costs are included in team salaries. The founder and CTO are building the product. Financial strategy is covered by a fractional CFO on retainer.

The team

Built by people who have lived the problem.

Decades of experience. Not consultants. Builders.

Alexandra Toombs

Founder & CEO

13 years across marketing strategy, revenue development, and AI adoption. Ran Marketing Mapped Out live for seven cohorts, in the room, watching what worked, refining the curriculum in real time. Now building the platform that scales it.

Founder, Toombs Creative, a marketing consultancy serving 30+ industries
CMO, GMTech, an AI software development company
$7M+ raised across capital campaigns, sponsorships, and grants
MBA, Sustainable Innovation, University of Victoria

Bennett Bakke

CTO

Building for the web since 1999. Has shipped products through every major technology shift the internet has seen. Leads all platform development for Marketing Mapped Out.

Built Keyhole, which became Google Earth, at Sony Music Digital Media Ventures
Launched Intertainer, the first widely available video-on-demand in the US
Enterprise infrastructure at Opswerks, Vectra Networks, and Wells Fargo
Founder, GMTech, exhibited at Web Summit Lisbon